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Art in Experimental Branding – Multiplicity Speaker Series

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Startups don’t need big budgets to do experimental branding. Artists and entrepreneurs have a quid pro quo opportunity:

  • Businesses want an emotional connection with their customers. This is the basis for social media marketing, content marketing and using storytelling in marketing.

  • By definition good art and good artists evoke emotions in their audience.

  • Artists want to develop sustainable business models for selling their art, and live off selling their art.

  • Entrepreneurs develop profitable and sustainable businesses selling a product or service.

Amy Miranda, Founder of Lunch, a creative production network of artists, will be speaking on how she has worked with some of the largest brands use authentic artistic content to make an emotional connections with their customers, and how artists can help them do that while making a sustainable living on their art.

Amy Miranda, Executive Producer 

Amy is passionate about making things and whether it’s Creative, Strategic, Conceptual or Technical, she lives and breathes it. Having worked in all facets of the creative production industry Amy offers a unique multidisciplinary perspective, which is met with an equal degree of humor, creativity and commitment. It’s this unique approach that collaborators and clients have grown to rely on to bring innovative projects to fruition.

It was in May of 2009 that Amy moved forward in executing her unique vision for production made easy with the launch of Lunch, an already internationally renowned, award winning creative production network. Amy is known for demystifying digital, her strategic insights, and her unique ability to assemble flexible teams cost effectively. When Amy founded Lunch, she founded a network of both companies and artists who create high quality creative work for clients, artists, agencies, and production companies.

She now draws on over 15 years of digital, creative, and operations experience delivering internationally award-winning solutions. Amy’s work has garnered her an Emmy, multiple Gold Cannes Cyber Lions, One Show Pencils, and industry recognition for quality and results. Her ability to assess, strategize andimplement, coupled with her eye for talent and passion for creative have made her one of the best known, awarded and truly integrated producers in North America.

Amy’s clients include Paramount Pictures, Microsoft Canada, SONY Pictures Entertainment, The Clorox Company, Sid Lee, COMMON, Rogers Media, DDB San Francisco, Creature, BBH, BBDO, Saatchi & Saatchi, TBWA/Chiat and Luminato. 

Amy is also active within the production community, is a frequent speaker, college instructor and awards show judge. She is also the curator of Canadian industry think tank Interaction, which she co-founded with the goal of continuing to innovate, educate and communicate in the field of digital content.

Amy has worked as an Editor, Designer, Technology Manager, Technical Services Director, Project Manager & Consultant at companies including CNN, U8TV/Alliance Atlantis, Activate and Henderson Bas. Prior to founding Lunch Amy served as Director of Production, Interactive at TAXI and Director of Production, Integrated at Grip Limited.

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In Partnership with Aleph X
alephx

Aleph X is a collective of Entrepreneurs, Technologists and Artists experimenting at the intersection of art and entrepreneurship.

 

The post Art in Experimental Branding – Multiplicity Speaker Series appeared first on Multiplicity.


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